Alicia Sokol, The Operations Alchemist

“We now have a better understanding of where we just needed to be more accountable to the processes we had in place. Instead of trying to change processes and systems around, Alicia allowed us to focus on what we were already doing and be more accountable. That makes it much more manageable because we realized we don't need to change as much as we thought we did.

 

I hired Alicia because she ran a very successful franchise business. It was important because I knew she was a part of a very large franchise organization. She knows what it takes to have SOPs and organization for expansion.”

​

Jesse Lewis, Owner, District Performance & Physio

​

"I have had the good fortune to work with some incredible business coaches, mentors and consultants over the years. What makes Alicia standout is not as much her business expertise (although she has that in spades) but her ability to really clarify an issue and then work with you to actually solve problems. I would recommend her to any business owner who actually wants to get things done and not just talk about issues for hours on end."

​

Zach Rubin, Co-Founder and CEO, PBC Guru by Perpetual Learning

​

“Alicia is authentic, grounded, and always asks the right questions to get my mind moving forward. I loved working through challenges with her and would recommend her to anyone looking to hone in on how to be the leader that their business needs while also creating the entrepreneurial life that you want.

[She helped me] build trust with my team, develop momentum in the business, and make decisions with confidence. She encouraged me to look at my leadership style, examine the prioritization and management of my time, create space for hard conversations, organize operational systems, clarify job responsibilities, lead with vision, and truly be a listener in all aspects of my life and work. She was equally prepared for each session with a topic/goal at hand as much as she was open to focusing on whatever "issue" was top-of-mind for me that week.”

​

​Charo Compton, Small Business Owner

​

“Not only is Alicia an accomplished entrepreneur who built, scaled, and sold a business, she is also one of the most compassionate people I have ever known. Owning a business is extremely stressful. There is no price that can be put on having someone so uniquely talented to help you run your business better. "

 

​Lisa Klein, Owner, Klein Integrative Physical Therapy

​

“I learned so much from working with Alicia. The short term impact was that I sold my business in less time than I thought I could. The long term impact was that the process was quite painless. Because of Alicia, I felt supported, listened to and confident about selling my business. I believe she saved me from the mental stress that could come from not knowing how to navigate obstacles and prolonging the process or not being able to sell at all.

​The most value came from Alicia's direction to take things one small step at a time instead of feeling overwhelmed by achieving my one big, intimidating goal. I trusted her and her process fully and it paid off big time.”

 

​Liz Ferrante, Small Business Owner

​

“Alicia approaches her work with thoughtfulness and care, which makes you feel like you have a partner to help solve the problem at hand. Her super power is that her abilities are equally as strong in the area of business strategy as they are in operations and systems. We found Alicia’s work to provide high value, and help move our business to the next level. Her attention to detail was impeccable.”

 

​Harper Kalin, Vice President, barre3

​

“Alicia is an incredible sounding board for me and my business, offering clarity, insight, and perspective exactly when it's needed most. Her ability to cut through the noise and reflect back thoughtful, strategic guidance has helped me and key members of my team think more clearly, act more decisively, and approach challenges with greater confidence.

​

Her operational instincts are spot-on. Whether it's ideas on streamlining internal workflows, or helping us think through org design and growth strategies, she’s quick to spot inefficiencies, improve alignment, and introduce systems that actually support the way we work.

​

But what truly sets Alicia apart is the way she blends her business expertise with genuine care. She listens with intention, speaks with purpose, and always seems to ask the question that unlocks the next right move. So, whether you're stuck in the weeds or at a pivotal decision point, Alicia can help you see the bigger picture and take aligned, impactful action."

 

Andréa Vieira, Founder and CEO, nailsaloon